L022 – Integrated Pinocchio (EN)

This lesson uses the "Product Pinocchio" exercise to give a consistent personality to your format and tone of voice. It helps you avoid inconsistent episodes and choose format and language more clearly.

Goal

By the end you will have:

• a persona profile of your format (values, style, words yes/no)
• 3 tone-of-voice rules
• 1 coherent main format (long video, short, audio, etc.)

Quick example

If your format were a person:

• they are a "calm, practical editor"
• they speak in short sentences
• they avoid technical jargon

Next step

Turn the profile into 3 rules and apply them to the next episode.